The word “bullying”

What do you think? Think we should use the word bullying? John Fugelsang argues (in this video): “Bullying is a flaccid, outdated, archaic, Archie’s comic term. It’s quaint. It’s useless. It’s toothless. […] It doesn’t do any justice to the kind of brutalizing that would drive a kid to kill him or herself. […] The